Impromptu offers fast, cost-effective research with real people as they go about their real lives.
We conduct filmed interviews with people as they shop, as they travel, in pubs and clubs, at home or at work. Wherever we can find the right people in the right mindset. Output includes a management summary from seasoned qualitative researchers with analysis of the findings, implications and recommendations as well as edited video interviews.
Studies are tailor-made but typically involve from ten to 15 individual or peer-group interviews in real-life situations and in social contexts where consumer perceptions are formed and deciscions are made.
Behaviour recorded, interrogated and understood, as it happens.
Tell us about the decision-making process happeining right now in your head and you could win a selection of Divine Chocolate...
email us at info_tangentpartnership.com
